AR

USA Today Teams Up with 8th Wall to Launch AR Basketball Game for March Madness

Just as the NCAA men’s basketball tournament is set to start later this month, USA Today has decided to trot out an augmented reality mini-basketball game to promote its bracket competition.

And while USA Today is prolific publisher of AR news content through its own app, this time, the media outlet took an assist from 8th Wall’s web-based AR platform for this particular AR experience.

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Couchketball, which was built on the 8th Wall Web platform, takes place in the camera… more

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